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Getting citations from a site with a high domain authority and high traffic can help improve your ranking in local search. Going for quality links over quantity is the key here. General business directories. Industry, niche or sector-specific directories (Trip Advisor). Local newspaper and press websites globlhats.com Consumers tend to trust their fellow customers more than the businesses they're buying from. Real customers' experiences are often seen as more objective and hold more weight than a company's clear-cut marketing